Your Privacy Rights by State (and How to Use Them)
Opt-out forms are a courtesy. Privacy laws are an obligation — and citing the right one turns a request a company can ignore into one it has to answer.
Which law covers you
- California (CCPA/CPRA) — the strongest: right to know, delete, correct, and opt out of sale. Plus the DROP platform, which hits 600+ registered brokers in one request.
- Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, Delaware and a growing list — comprehensive laws with deletion and opt-out rights; deadlines are typically 45 days, extendable once.
- Everywhere in the US — no comprehensive federal law, but sector rules still apply: HIPAA for health data, FCRA for background-check and credit data, and the FTC Act for deceptive practices.
- EU/UK (GDPR) — the right to erasure, one month to respond, and it applies to any company that targets EU/UK users regardless of where the company sits.
How to write a request that gets actioned
Keep it short and make the legal basis explicit:
“I am a resident of [state]. Under [the CCPA / Colorado Privacy Act / GDPR Article 17], I request deletion of all personal information you hold about me, and that you cease selling or sharing it. My details: [name, address, email]. The listing is at [URL]. Please confirm in writing within the statutory deadline.”
Send it to the privacy address in the site’s privacy policy, keep a copy, and note the date.
When they ignore you
- Follow up once in writing, referencing your original date.
- File a complaint with your state attorney general — this is free, takes minutes, and companies respond to it far faster than to you.
- Californians can complain to the California Privacy Protection Agency, which has actual enforcement power over data brokers.
- File with the FTC at reportfraud.ftc.gov for a pattern of ignored requests.
- For background-check and credit data, the CFPB takes complaints under the FCRA and gets fast results.
Complaints matter more than they feel like they do. Data-broker enforcement actions typically start with a pile of individual complaints.